Dear Business Owner,

The time has arrived when Las Cruces’ senior population is becoming a significant influence in our area. Our research shows 38 percent of Las Cruces adults (20 years and older) are 50 years and older.

Furthermore, we know from well documented studies that folks 55 years and older control 70 percent of this nation’s wealth. Forty percent of all consumer spending is done by people 50 years and older.

But it doesn’t take statistics to show you that. Look at your own customers. If your business is successful, you’ll likely find senior citizens make up a large percentage of your base. If you’re looking for success, you’re likely needing to reach out to this lucrative market.

Our annual senior expo is designed to do just that.

Sagebrush Promotions has designed a two-day event that will attract a large percentage of this area’s senior citizens. Fashioned after successful shows elsewhere, our Baby Boomer Plus show will offer everything from flu shots to health seminars to flashy auto displays and entertainment. We have teamed up with various local health related businesses to provide free health screenings and flu shots if they are available.

This will be a top-quality event, and we have spared no detail to ensure this is a beneficial and enjoyable event for both the attendee and vendor.

We hope you will join us in showing our Baby Boomer Plus population just what we have to offer. As a business, it is increasingly clear that your success needs to include this growing segment of our population.

Sincerely,

Phil Marvel, CEO

Baby Boomer Plus Expo